2019

Role
UX/UI Designer
Platform
Desktop, Mobile

The user sign-up process needed to be overhauled to address the substantial amount of abandoned registrations.

I worked on the user journey to simplify the process, improved the usability of the form and streamlined the process resulting in 95% more completed user registrations.

Invision Project

Visual Design

Simple and focused.

The sign-up pages are used across multiple products and platforms. It was important to keep them as simple as possible so that user focus remained on the goal of completing the form. This was reflected with the style and the layout of the pages.

#F1F3F5
#FFF3BF
#577FE2
#3B4FB0

Planning

Restructuring and refining.

I mapped out the user journey and task flow for the existing process and simplified this by removing unnecessary steps. I also moved email validation from the registration process to a later stage in the users overall journey where it would be less obstructive.

I used user analytics to discover pain points in the registration form such as nondescriptive validation messages and improved these in the new design by providing useful and relevant feedback to users.

95%
More Sign-ups

Deliverables

High fidelity templates

I created 8 final templates for desktop and mobile. This included a total of 18 variations with hover, focus, error and success states provided to give developers more information on how the final product should behave.

18
Templates