2018

Role
UI/UX Designer
Platform
Desktop

The sportsbook project is a white-label desktop betting product designed to be used across a number of brands.

The result is a clean modular design which is user friendly and can be adapted for a number of audiences. The new design successfully replaced an existing 3rd party product.


Visual Design

Highly customisable.

As the sportsbook templates are used across multiple brands which all have their own colour palettes it was important that the final design could be easily customised. A neutral base was used which could be branded with additional primary and secondary colours.

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Deliverables

High fidelity templates.

After a review of existing products and competitor analysis during the discovery phase I worked on low fidelity wireframes using whimsical to collaborate with product owners to create the core templates.

Templates were organised in a modular way using atomic design principles. The final deliverables included examples of several sport variations and states for development.

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Templates

Core Templates

These templates include the homepage, sport pages, competition and event pages.


Live Betting

These templates include the live overview page, commentary and individual event pages for each sport.


My Bets

The my bets page allows the user to follow their live bets and to check the status of settled bets.